Disruptive Innovation

The Londonewcastle Project Space is delighted to announce the first ever solo exhibition by photographic artist, Daniel Sachon. A rising star of the London art world and the youngest artist ever to exhibit at this renowned East London venue, 19-year-old Sachon will transform the 3,000 sq. ft space with his striking and often provocative work which promises to more than live up to the title of the exhibition, Disruptive Innovation.

Disruptive to their very core; Sachon’s works are often audacious in their eroticism, setting out an unapologetically bold and beautiful reconciliation between the worlds of art and commerce. Disruptive Innovation depicts the marriage between these twin forces and offers a commentary with real currency for our contemporary world; from the ubiquity of contemporary art in our culture, to advertising and the way that both sustain each other.

Sachon takes us on a journey through the icons of western art in the 20th Century alluding to art giants including Andy Warhol, Jackson Pollock and Helmut Newton whilst simultaneously also referencing some of the great pop icons of our generation, including Marilyn Monroe and Chanel - juxtaposed with Apple and Starbucks.

For the millennial generation the distinctions between art and commerce have never been more fluid and we all play a role as consumers and viewers in endlessly creating our own new icons. Conversely, the allure and romance of these golden era celebrities remain, perhaps because they pre-date our modern world of instant but disposable fame. 

The timeless and potent allure of the female gaze – and the way that this too has become commodified – is another frequent subject for Sachon. Sachon’s women are not passive subjects however but are empowered and defiant in their siren-like power, appearing as warriors fully in charge of their own destiny and daring the viewer to hold their gaze. 

Disruptive Innovation is an assured and breathtaking debut by Sachon; a young artist whose precocious talent displays an astonishing maturity and ambition far beyond his years. Split between three large adjoining galleries, the viewer is invited on an experiential journey via a multi-disciplinary exhibit of photography and installations, with works dating back to when Sachon first began photography five years ago.