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Momentum Programme




Tuesday, 15 October 2024

VAA Momentum is an accelerator course for artists to gain the skills necessary to develop a profitable artist business and sell more art.

The course will help you get clear on what your future as an artist looks like, so you can discover your style and work that excites you. Create multiple streams of income in your art business, whilst launching art or collections with confidence to result in sales.

This short course will give you the clarity to move your art business forward and gain valuable momentum.

The Momentum Programme will be hosted by Karen van Hoey Smith, Artist Mentor. Karen’s experience in the art industry is extensive, including roles such as: Art Agent & Manager, Gallerist, Auctioneer, and Consultant Expert. Karen holds a degree in Fine Art Evaluation and leads the VAA Mentorship programme.

She will be joined by Amy Jobes, a professional artist herself, who has recently joined the VAA as another of our Artist Mentors.


Course Dates and Times


15 October 13.00-14.00

22 October 13.00-14.00

30th October 13.00-14.00

5th November 13.00-14.00


Times: 13:00-14:00 BST


Course Overview

Momentum Artist Accelerator will provide you with invaluable knowledge on the key practicalities and necessary considerations for effective business growth; giving an insight into the skills required to successfully access opportunities to gain visibility with the right audience.

This course will provide you with clarity on your next steps to accelerate growth in your art practice. Through group discussion and critical reflection on VAA case studies, you will be introduced to contemporary approaches to artists’ income streams, which you will use to develop your own income, visibility path and projects.


Course Curriculum and Delivery

The course consists of a series of four online seminars, each of which comprises an opportunity for discussion, examples of case studies, and time for feedback on weekly assignments. Between each online seminar you will be set a short task, designed to nurture your own arts practice to build your business strategy and planning skills, with support from your tutor and peers.


Session 1: Creating your artist’s strategy – Your Vision, Goals

Session 2: Artwork Ready – Your story & brand, communicating confidently. Your Niche, Ideal buyer.

Session 3: Multiple Streams of Art Income – Accessing Opportunities (Gallery Ready, Art Fairs, Publishers etc)

Session 4: Implementation, Gap Analysis – Creating consistent sales with a proven system.

Optional activity, VAA Artist Coffee Roulette:


Online Peer Networking Session: Matched with another artist across the globe for a zoom networking diary time for 15-30 minutes.

Venue ( Address ): 


Other events from Visual Artists Association

Art Sales Academy: Mastering Face to Face Art Sales
Art Sales Academy - Free Introductory Session


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