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THE ART INSIDER SEMINARS: How the gallery system works

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THE ART INSIDER offers a bespoke seminar programme for artists, tailored to the specific needs of practising visual artists or those wishing to become practising visual artists. Hosted at VITRINE Bermondsey Street every 2nd Tuesday of the month, starting from 11 June 2013 until 7 January 2014, 6.30pm – 8.30pm.



Tuesday 9 July, 6.30pm – 8.30pm


This workshop introduces the commercial gallery system and how it operates. It will help identify what a commercial gallery/dealership is looking for and assist in presenting work as a commercially viable proposition. Areas covered: • Identifying the most appropriate gallery for you • How to approach the gallerist and what to present to them • What makes a gallery/dealer cherry pick certain artists and groom them for success • Identifying a formula and applying it, without compromising your idea or the final artwork • How to get beyond the group show and progress to the solo exhibition • What a gallery/dealer will offer the artist, how a career is developed and how a sales structure is implemented • The artist, the gallery, art fairs and other opportunities • Who controls the market and how it is done


Full list of Seminars:

Business Skills for Artists - Tuesday 11 June, 6.30pm – 8.30pm

How the gallery system works - Tuesday 9 July, 6.30pm – 8.30pm

Funding and sponsorship - Tuesday 13 August, 6.30pm – 8.30pm

Creating activity and income streams - Tuesday 10 September, 6.30pm – 8.30pm

How to sell yourself - Tuesday 8 October, 6.30pm  – 8.30pm

Understanding copyright and IP- Tuesday 12 November, 6.30pm – 8.30pm

Marketing and PR strategies - Tuesday 10 December, 6.30pm – 8.30pm

Setting up and launching an exhibition. Tuesday 7 January, 6.30pm – 8.30pm


The Art Insider is a forward-thinking company providing bespoke mentoring, group seminars and a comprehensive range of associated services for visual artists. They are a friendly team of practising visual arts specialists, dedicated to facilitating the professional development of artists and supporting the progression of studio practice.  They provide artists with the knowledge, skills and confidence to navigate more successfully within the fine art industry.

Art industry expert, Trudie Stephenson, founded The Art Insider in 2012. Trudie possesses more than 20 years professional experience as an exhibiting artist, director and project-manager of major exhibitions, curator and fine-art consultant. She has concurrently mentored both emerging and established artists for over 10 years.  This cumulative experience has engendered a thorough understanding of the nature of working as an artist and provided the expertise required to enable artists to develop and sustain their practice at a commercial level.

The Art Insider exists to bridge the gap between studio practice and successful commercial enterprise.

Venue ( Address ): 

VITRINE Bermondsey Street First Floor, 183-185 Bermondsey Street, London SE1 3UW (Tube: London Bridge)

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