MOTHER EARTH IN PARIS

Gleichapel is delighted to present Mother Earth in Paris, a media project by artist duo Pınar&Viola

featuring an installation that unveils revamped, contemporary, environmentalist messages of peace.

Their highly aesthetic, visual activism offers an irresistible invitation for a more truthful and humane

future.

Mother Earth in Paris takes over the uniquely situated 9m2 art space viewable only by a window from

the street. Through a video installation, the main protagonist in the video, ‘Mother Earth’ will reveal

her grace and wisdom on a screen surrounded by stylistic and conceptual imagery depicting healing

plants. This methodology celebrates the value and wisdom of these plants, seeing them as humankind’s

ultimate natural remedy.

Pınar&Viola are creators of highly aesthetic images timeless for socially relevant and conceptual

content. They continuously strive to illuminate societal issues in a genuine and charming manner with

their visual scenarios. For example, a limited edition porcelain plate collection that celebrates futuristic

polyamorous family constellations was created for the exhibition Family Special - Polyamory, presented

in a private apartment in Paris, during Paris Fashion Week in June 2014. In another project, the artist

duo went global with an online smoking/chat room, offering the internaut to smoke harmless, virtual

cigarettes while being surrounded by air-purifying peace lilies.

The duo’s infinite fascination with future trends inspires them to consider Paris as an open technological

emporium for new design systems. Such embraces nature, silence, permaculture, planetary

awareness and radically practical solutions which are needed to conquer the global challenges that

are collectively experienced.

“Our installation will depict the sacredness of nature, the beauty and attractiveness of altruism. With

our work, through avant-garde and ethical aesthetics, we initiate people to transgress the limits of

societal and materialistic beliefs ” states the dynamic duo.

The project coincides purposefully with COP21, the United Nations Climate Change Conference

hosting industrialised countries to encourage them to take on more responsibility for combating

anthropogenic climate change.

Pınar&Viola was founded in Amsterdam in 2009 by Pınar Demirdağ (TR/CA) and Viola Renate (NL) and

relocated to Paris in 2013. Selected exhibitions include: Born Digital at Museum MOTI in Breda (2015) ;

Design Pornographique at La Rotonde/Paris Design Week (2015); POLYMYTH x Miss Information at

AutoItalia Sout East Gallery in London (2014), Personal Codes of Conduct at Torch Gallery in Amsterdam

(20014), Blue Jeans on Thin Ice at KKLA in Los Angeles (2013), Scandal Aqua at Pilevneli Project in

Istanbul (2012). Additional collaborations with the following organizations include: Stedelijk Museum,

Diplo, Bullett Media, Nike, Adidas, Seranit Porcelain, Rhizome, Bloomberg Businessweek, MTV, New

Museum New York, Koché and IKEA.

http://www.pinar-viola.com